For 16 years, ISTA has stood as one of the most influential tech events in the region.

What began as a small gathering has become a tradition and a community that drives

innovation, collaboration, and growth.

But in a world where technology evolves every day, we know that 16 years is just the beginning.

That’s why in 2026 we’re elevating ISTA to a bold new format: ISTA Fest Edition.

A new venue. A new look. A new energy.

Because ISTA is more than a conference - it’s an experience that inspires people and elevates brands. 

A new venue - because we want you to explore more, connect more, and discover more

A vibrant, festival-like atmosphere - to bring everyone together in one energetic, shared space

Three dynamic content tracks - to engage you with global keynotes, local stories, best practices and discussions that matter beyond tech, because today AI and technology touch every role

Join us at ISTA Fest Edition.